Sunday, May 3, 2009

The Broadest Blog Topic Ever

The class has been assigned a topic that I find outlandishly expansive. Due to the breadth of the topic, I feel that some rambling on various media topics would be completely appropriate. Currently, I am typing this blog while watching Independence Day on a minor cable channel. After having learned various techniques used by the advertising companies, the intentions of the commercials become much clearer. Many commercials are so ridiculously single-sided that it almost seems to detract from their ability to make a good pitch to a consumer. More consumers need to be informed when they watch TV, so advertisers will have to be held to a higher standard of truth and information. A good connection to make with other school classes can be found in the assumptions made in economic theory. The success of most economic hypotheses depends on the idea of perfect competition, and the idea of perfect competition depends on consumers receiving perfect information on products. Unfortunately, advertisements do not provide perfect information. Actually, advertisements can provide information that distorts the truth and illustrates a false product. Knowing this, I can conclude that for a market society to function, consumers must be informed, and for consumers to be informed, they must become media literate.

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