Monday, April 27, 2009
Placement of Products
As far as advertisements go, product placement has to be one of the most effective ways to get their message out. Product placement allows the products to be seen as trendy, so they're more easily marketable to teens especially. However, if the show that they're placed in becomes less trendy, then the product is also labeled as less trendy. This is the main disadvantage for advertisers using product placement. Also, in the age of TiVO and DVRs, it is a way to let consumers continue to be oversaturated with corporate messages, even if they don't watch traditional commercials.